Privacy Policy

This Privacy Policy explains how Riders4Helmets (“we,” “us,” “our”) collects, uses, and protects information when you visit https://www.riders4helmets.com/ (the “Website”).

Riders4Helmets is an editorial/affiliate resource focused on North Carolina sports betting. We publish guides, reviews, and comparisons of licensed sportsbooks, banking methods, promotions, and responsible gambling tools. We do not operate a sportsbook, accept bets, or handle gambling funds directly.

This policy applies to visitors in the United States and describes how we handle data in connection with our content, advertising, analytics, and affiliate links.

What We Collect

We aim to keep data collection as light as possible. We do not create user accounts and we do not collect sensitive categories of personal information.

Information You Provide to Us

• Contact details: If you email us or use a contact form (if available), we may receive your email address, name (if you provide it), and the contents of your message.

• We only use this information to respond to your inquiry and maintain basic records of communication.

Information Collected Automatically

When you visit the Website, standard technical data may be collected automatically, such as:

• IP address and approximate location (e.g., city/region)

• Browser type and version

• Device type and operating system

• Pages viewed and time spent on the site

• Referring URLs (the website you came from)

• Clicks on outbound links, including affiliate tracking links

This information is typically collected via cookies, pixels, and similar technologies and is used in aggregated form for analytics, advertising, and affiliate attribution.

Cookies & Tracking Identifiers

We may use:

• Analytics cookies (e.g., page views, popular content)

• Advertising cookies or pixels (for frequency capping, basic personalization, and measuring ad performance)

• Affiliate tracking parameters (e.g., link IDs, UTMs, click IDs) to credit our partners when you sign up or place a bet with a sportsbook

We do not intentionally collect or process the following as part of our normal operations:

• Government-issued IDs

• Financial account numbers

• Health, biometric, or other sensitive personal data

If you believe we have received such information by mistake, please contact us and we will delete it where reasonably possible.

How We Use Information

We use the information we collect to:

• Operate and maintain the Website

• Analyze traffic and performance to improve our content about North Carolina sports betting

• Understand which pages, guides, and reviews are most useful

• Detect, prevent, and address technical issues, misuse, or fraud

• Measure the performance of affiliate links and advertising campaigns

• Comply with applicable laws and enforce our Terms & Conditions

If you contact us, we use your information solely to respond to you and keep basic records of correspondence.

We do not use your information to make automated decisions that produce legal or similarly significant effects about you.

Cookies & Tracking

Cookies are small text files stored on your device. Pixels and similar technologies help us understand how visitors interact with our site and our partners.

We may use these tools to:

• Count visits and measure how content performs

• Understand which outbound links (e.g., sportsbooks) are clicked

• Limit how often you see certain messages or promotions

• Attribute affiliate commissions when you sign up with an operator

Managing Cookies

Most browsers allow you to:

• Delete cookies

• Block cookies entirely

• Set preferences for specific sites

You can usually find these options in your browser’s settings or help menu. If you disable cookies, some features of the Website may not function as intended, but you can still access most content.

“Do Not Sell or Share” & Global Privacy Control

We do not sell your personal information for money.

However, certain analytics, advertising, and affiliate tracking activities may be considered “sharing” for cross-context behavioral advertising under some state laws (such as California’s CPRA).

If you wish to opt out of sale/share, you can contact us at [email protected] with “Privacy Request” in the subject line. We also treat supported Global Privacy Control (GPC) signals as an opt-out where technically feasible.

Advertising, Analytics & Affiliates

We may use:

• Analytics tools to understand website usage and performance

• Advertising technologies (including ad networks) to display and measure ads

• Affiliate networks or tracking platforms so that sportsbooks and other partners can attribute sign-ups or actions to our Website

When you click on an outbound link to a sportsbook or other third-party site, that link may contain identifiers so that the partner knows you came from Riders4Helmets. We may receive a commission if you sign up or place a bet, but this does not affect the price you pay or the odds you receive.

We do not control how those third parties handle your data once you leave our Website. You should review each operator’s own privacy policy and terms before creating an account.

Sharing of Information

We may share information with the following categories of recipients:

• Service providers: Hosting providers, analytics services, security tools, and similar vendors who help us run the Website

• Advertising and affiliate partners: To measure campaigns, track referrals, and attribute commissions

• Legal and compliance: When required by law, in response to valid requests by public authorities, or to protect our rights, users, or the public

We do not sell your personal information for money. We may “share” information for cross-context behavioral advertising and measurement, as described above, and you can opt out as noted.

Your Privacy Rights (US State Rights)

Depending on where you live (for example, California, Virginia, Colorado, Connecticut, or Utah), you may have rights over your personal information, such as:

• The right to know what categories of personal information we collect and how we use them

• The right to access and receive a copy of personal information we hold about you

• The right to request deletion of your personal information (subject to applicable exceptions)

• The right to correct inaccurate personal information

• The right to opt out of certain uses and “sharing” for targeted advertising

• The right not to be discriminated against for exercising your rights

We do not use sensitive personal information for purposes that require a “limit use” option under California law.

How to Exercise Your Rights

You can contact us at [email protected] with:

• “Privacy Request” in the subject line

• A description of your request (e.g., access, delete, correct, opt out)

We may need to verify your identity (for example, by confirming your email address or other limited information) before fulfilling your request.

If we decline your request as permitted by law, you may appeal by replying to our decision email with “Appeal” in the subject line, and we will review it again.

Data Retention & Security

We keep information only as long as reasonably necessary for the purposes described in this Policy, including:

• Server logs: typically up to 12 months

• Analytics data: typically up to 24 months, subject to tool-specific defaults

• Contact emails: as long as needed to manage our communications and maintain records

We use reasonable technical and organizational measures to protect the Website and the data we handle, including HTTPS, access controls, and software updates. However, no system can be guaranteed 100% secure.

Children’s Privacy

Riders4Helmets is intended for adults interested in sports betting information, and our content is aimed at audiences 21+ or the legal gambling age in their jurisdiction.

We do not knowingly collect personal information from individuals under 21. If you are under the legal gambling age in your state, do not use this Website for betting-related purposes and do not submit any personal information to us.

If you believe a minor has provided us with personal information, please contact [email protected] and we will take appropriate steps to delete it.

Third-Party Links & Disclaimer

Our Website contains links to third-party sites, including sportsbooks, bonuses, and other resources. We are not responsible for the privacy practices, content, or security of those external websites.

We encourage you to review each third-party site’s privacy policy, terms, and responsible gambling tools before signing up or depositing funds.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Update the “Last updated” date at the top

• Post the revised policy on this page

Your continued use of the Website after any changes means you accept the updated policy.

Contact

If you have questions about this Privacy Policy or want to exercise your privacy rights, you can reach us at:

Email: [email protected]

We’ll do our best to respond promptly and clearly.

Not Legal Advice

This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. If you have specific legal questions, you should consult with a qualified attorney.