Fact: Wearing helmets can saves lives.
What is our goal?
The goal of the riders4helmets© campaign is simple: to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet.
International Helmet Awareness Day™
Riders4Helmets is responsible for hosting and organizing International Helmet Awareness Day. The first event was held in 2010 and by 2014, hundreds of retailers in 9 countries had pledged their support by offering a discount on helmets. In 2016, the number of participating helmet brands grew to 16, with retailers in 14 countries taking part.
What is the purpose of this website?
To educate equestrians on the basic facts of wearing a helmet, to promote helmet wearing on an International level by involving leading equestrians in various disciplines that hopefully encourage an increased use of helmets, and, to provide important links/resources to enable riders to become further educated on the importance of wearing a helmet.
Riders4Helmets.com receives up to 100,000 visitors per month from 40 countries.
Who is behind the campaign?
The riders4helmets© campaign is operated by Lyndsey White, Chad Mendell and Emily Johnson. For more about the team see further down this page.
How can you help?
By spreading the word of the campaign to all of your equestrian contacts. If you have a website, blog, Facebook Page, use Twitter or other Social Media avenues, please share the link to this website with your followers.
Riders4Helmets Social Media:
For more information on Why Helmets Matter, see www.riders4helmets.com/why-helmets-matter/.
For statistics and facts for the Equestrian Industry regarding helmets, see https://riders4helmets.com/equestrians.
I have ridden horses from the day I could walk. I grew up in England and my first horse was a Shetland Pony. I was the classic “Thelwell” kid. From there I graduated on up the size ladder owning an assortment of Heinz 57 ponies, before moving on to Thoroughbreds, Irish-Draft x TB and even a Palomino Welsh x TB! I somehow managed to convince Dad to keep the horses and not sell them and so we often ended up with the outgrown ones staying with us. My favorite discipline is eventing, the thrill of cross-country cannot be matched. My full time job outside of the riders4helmets campaign is as a partner in Equiseen LLC, a digital marketing company.
US Olympian, Courtney King-Dye, suffered a serious head injury in March 2010 and remained in a coma for a month following the accident. Courtney was not wearing a helmet at the time and is still undergoing rehabilitation. When Courtney had her accident, I wanted to help and so started an eBay store to raise funds for her medical expenses which subsequently raised $10,000. The decision was made to launch the riders4helmets campaign after consulting with various leading equestrians on the matter. I am proud to say that we receive many emails from equestrians who have purchased their first helmet after reading the articles on this site. If we can save one life then all the hard work will have been worth it.
Chad Mendell is the former executive editor of The Horse: Your Guide To Equine Health Care and TheHorse.com where he developed an array of online educational products from videos, newsletters, and live webinars. Chad is the founder of Equiseen LLC, content marketing and web development agency focused on helping businesses be more than just a point of purchase for their customers by helping them become an invaluable resource. Additionally, Chad actively trains and shows reining horses. Chad resides in Georgetown, Kentucky with his wife and daughter.
Emily Johnson is an event rider based in Kentucky who has been riding since she was 7 years old. Emily has been a valuable member of the Riders4Helmets team for the past four years, while also working part-time for Equiseen, and being a full-time student! Emily owns a four year-old OTTB named Louis, who has given her many reasons to wear a helmet (LOL), and a 14 year old Paint/QH named Doc. Aside from her horses, Emily also owns three other four legged babies, her dogs.