RIDERS4HELMETS ANNOUNCES INTERNATIONAL HELMET AWARENESS DAY 2016

Global Network of Equestrian Retailers to Provide Helmet Discounts 

Lexington, KY (September 14, 2016)–Riders4Helmets.com has teamed up with leading helmet manufacturers to host the seventh International Helmet Awareness Day on Saturday September 17th. Building on the success of International Helmet Awareness Day 2015, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.

csp5-9hwaaamvwu-jpg_large“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our seventh International Helmet Awareness Day,” said Lyndsey White, Riders4Helmets. “Retailers in Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa and the USA have already registered to participate in this year’s event.

International Helmet Awareness Day was founded in 2010 as a direct result of US Olympian Courtney King Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.

The helmet brands that have committed involvement in International Helmet Awareness Day 2016 are: Antares-Sellier Canada, Antarès Sellier de France (USA), Champion, Charles Owen, Gatehouse, GPA, Harry Hall Hats, International Riding Helmets (IRH), Jin Stirrups, Kask America, KEP Italia, LAS helmets (Leslie Sutcliffe), One K USA, One K (UK), Ovation, Resistol Ride Safe, Samshield, Tipperary, Troxel and Uvex. “We are grateful to the helmet manufacturers for their continued support of this important global event,” said Emily Johnson, Riders4Helmets.

Retailers around the globe who wish to register to participate in the event may email Lyndsey@riders4helmets.com and will then receive an email with information on how to sign up. Only retailers who register with riders4helmets will be eligible for restocking discounts from the 15 participating helmet brands (please note – participating brands vary by country).

Equestrians may visit www.riders4helmets.com/ihad to learn more about International Helmet Awareness Day and to search for participating retailers by “Name” or “Geographic Location.” Equestrians are encouraged to visit the site the morning of September 17th, 2016, to view the most current update, as participating retailers continue to be added on a daily basis.

For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.

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