About
Fact: Wearing helmets can saves lives.
What is our goal?
The goal of the riders4helmets© campaign is simple: to get more equestrians wearing helmets…period.
What is the purpose of this website?
To educate equestrians on the basic facts of wearing a helmet, to promote the helmet wearing campaign on a National level by involving leading equestrians in various disciplines that hopefully encourage an increased use of helmets, and, to provide important links/resources to enable riders to become further educated on the importance of wearing a helmet.
Who is behind the campaign?
The riders4helmets© is a joint campaign founded by Jeri Bryant and SUCCEED® Digestive Conditioning Program®. SUCCEED® is a long-time sponsor of US Olympic Dressage rider Courtney King-Dye who suffered a serious head injury in March 2010 and remained in a coma for a month following the accident. Courtney was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. SUCCEED® started an eBay store to help fund Courtney’s medical expenses (see: http://stores.ebay.com/Courtney-King-Dye-Medical-Fund) and that led to the connection with Jeri Bryant who donated her “Strap One On – Everyone’s Doing It” helmet campaign T-shirts to the store. “I wanted to not only help Courtney but also raise awareness of the importance of wearing a helmet while riding” said Bryant. The decision was made to launch the riders4helmets campaign after consulting with various leading equestrians on the matter. SUCCEED® is merely leveraging their brand name in order to gain reach across the US. To learn more about Jeri Bryant and SUCCEED®, see the bottom of this page.
How can you help?
By spreading the word of the campaign to all of your equestrian contacts. If you have a website, blog, Facebook Page, use Twitter or other Social Media avenues, please share the link to this website with your followers. You do NOT have to be associated with SUCCEED® in order to support the campaign. We welcome any rider to participate in promotion of the campaign that has the capability to raise awareness on a National level.
For more information on Why Helmets Matter, see http://riders4helmets.wordpress.com/wny helmets matter.
For statistics and facts for the Equestrian Industry regarding helmets, see http://riders4helmets.wordpress.com/equestrians.
Jeri Bryant
A little about me…I’m single mother, dressage rider and marketing professional living in southern California. I’ve ridden since I was in my teens (loved horses since I was born). I ride dressage and have schooled under Janet Foy, Dennis Callin, Hilda Gurney, Betsy Steiner and others. I currently ride a 3 year old warmblood and hope to get back into competition soon. I started following Courtney King-Dye when I heard she was riding Idocus. I owned a stallion that was in the same 100 day test as Idocus and I always liked him. I loved to watch Courtney compete on him.
SUCCEED®
SUCCEED® Digestive Conditioning Program; is an official product sponsor of USEF, USDF and USEA. It is produced and distributed exclusively by Freedom Health, LLC of Aurora, Ohio. The company is focused on finding, perfecting and delivering superior, innovative products that address real and significant health-related issues for animals and the people who care for them. Visit www.succeed-equine.com for further information on the product.
