Helmet Awareness Campaign Recognized for Efforts to Educate Equestrians on Helmet Safety
FOR IMMEDIATE RELEASE
Media Contact:
admin@riders4helmets.com
Lexington, KY (January 18th, 2012)—The popular helmet awareness campaign Riders4Helmets has been recognized for their efforts to educate equestrians on helmet safety, by reaching the finals of the 2012 PagePlay Equestrian Social Media Awards (EMSA’s). The campaign was founded as a result of US Olympian Courtney King-Dye’s accident and aims to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet. The www.riders4helmets.com website attracted over 90,000 unique visitors from 40 countries in 2011 alone. The final voting stage for the EMSA Awards is now open and Riders4Helmets is seeking your vote in order to further spread the word of the campaign on a global level.
Since founding the campaign in March 2010, Riders4Helmets has hosted three safety symposia and two International Helmet Awareness Days. The most recent symposium was streamed live, with visitors from around the globe tuning in to listen to the informative speaker presentations. International Helmet Awareness Day 2011 attracted support from over 500 retailers globally, who sought to educate their customers on all aspects of helmet safety.
“We are extremely honored to have been voted through to the finals of the 2012 EMSA Awards, especially in such prestigious company,” said Lyndsey White, co-founder Riders4Helmets. “We are grateful to all of our followers who continue to spread the message of helmet safety and are especially appreciative of support from Courtney King-Dye. Rather than allowing her accident to be labelled a tragedy, King-Dye was a catalyst for a global movement in helmet wearing.”
To vote for Riders4Helmets who are a finalist in category 13 “Most Informative” of the EMSA’s, please visit www.equestriansocialmediaawards.com/voting. For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and continues to undergo rehabilitation. The goal of the Riders4Helmets Campaign is to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet.
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