
The riders4helmets campaign was founded as a result of US Olympian Courtney King-Dye’s 2010 riding accident in which she suffered a traumatic brain injury. Courtney pledges her support to International Helmet Awareness Day 2013 and explains why the riders4helmets campaign has prevented her accident from being labeled a tragedy. Visit www.riders4helmets.com/ihad to locate participating tack shops globally [...]











